Retail eCommerce Scale-Up

An Australian fashion retailer’s ageing Magento 1 store had 7.2-second load times, 74% mobile checkout abandonment, and a looming end-of-life deadline threatening both revenue and organic rankings. TroopIQ rebuilt it as a headless Next.js + Shopify Plus platform, migrated 120,000 SKUs without downtime, and cut checkout from 5 steps to 3 — doubling the conversion rate from 1.4% to 2.9% within 60 days of launch.

An Australian retailer’s Magento 1 store had 7.2s load times, 74% mobile checkout abandonment, and a looming end-of-life deadline — threatening both revenue and SEO rankings.

We rebuilt the store as a headless Next.js + Shopify Plus platform with a performance-first storefront, migrated 120,000 SKUs without downtime, and redesigned the mobile checkout from 5 steps to 3.

Conversion rate doubled from 1.4% to 2.9% and page load time dropped from 7.2s to 1.8s — all within 60 days of launch.

An Australian fashion and lifestyle brand was running a 6-year-old Magento 1 store that had become a liability: slow page loads (average 7.2 seconds), a checkout flow abandoned by 74% of mobile users, and a plugin ecosystem too fragile to extend without breaking something else.

The approaching Magento 1 end-of-life deadline added urgency. The business needed a replatform that improved performance and conversion while migrating 120,000 SKUs, customer records, and order history without disruption to trading.